TikTok is introducing a updated setting that allows them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the service disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale release. This shift aligns with a rise in AI content, spurred by new content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for substandard, factory-style content that is often nonsensical or surreal.
“We know from our community that a lot of users like content created using AI tools, ranging from AI artwork to science explainers, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its network labeled as artificially created. In total, over 100 mn videos are submitted to the platform every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the level of AI content they watch by opening the “manage topic” option in the application and selecting the AI content topic. Additional categories that are already be adjusted under the setting include current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require creators to identify convincing AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is not labeled can be removed under its community policies.
Furthermore, the platform will henceforth apply an AI-generated watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from attempting to evade the labeling process.
Educational Initiatives
The platform is furthermore launching a $2 million educational fund for experts and organizations to produce educational content about responsible artificial intelligence. This project will assist charitable organizations dedicated to teaching coding and technology.
Platform Protection
The platform has supported its safety measures, during debate over proposals to make redundant numerous safety staff in the UK. The company is set to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can shield workers by removing the most harmful content prior to it gets reviewed by humans. The platform reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is where a significant AI assistance is proving valuable operate efficiently.”
